New Apple Job Listing Hints At 'New Platforms'
February 11, 2014
Apple CEO Tim Cook has hinted at it. Apple’s own jobs board now confirm it. The newly advertised open position of “Instrumentation Design/NPI Engineer,” says that Apple is working on “new platforms as of now unannounced,” according to AppleInsider.
According to the posting, “this role will be applied to the hottest topics across the company, always moving, from Mac, to accessories, to iPad, iPhone and new platforms.”
Apple’s current business is driven by its iPhone, iPad, and Mac platforms. As AppleInsider rightly notes, “the new job listing suggests that Apple is working on a new way to experience its devices, whether future platforms are based on existing iOS or OS X platforms or represent something entirely new.”
Earlier this month, Cook told The Wall Street Journal “there will be new categories” from his company. At the time, he didn’t give much away, however, stating “We’re not ready to talk about it, but we’re working on some really great stuff.”
In the coming months, Apple is likely to introduce the so-called “iWatch,” which would be considered a new product line. The long-rumored wearable device is expected to include a health and fitness component. For this, Apple has hired, and has been looking for, folks with experience in the health industry.
Last week, for example, Apple was looking for a User Studies Exercise Physiologist. Earlier, Apple reportedly hired Roy J.E.M. Raymann to work on the iWatch. Raymann is an expert on sleep research who worked at Philips Research prior to being picked up by Apple. In July 2013, the company hired Michael O’Reilly, M.D., former Chief Medical Officer at Masimo Corporation (the folks behind the iSpO2 Pulse Oximeter).
Besides the iWatch, Apple could also introduce an "iTV." That product, which has also been long rumored, might not arrive this year, however.
See also: Apple Might Not Release An iPhone With A Sapphire Display This Year After All, Apple Reportedly Focusing On Health And Fitness In iOS 8 With New 'Healthbook' App , and The Best Apple 'iWatch' Concept Released To Date?
Photo: Norebbo
