June 16, 2014
Beats Music has released a new commercial featuring an exclusive track from Jay Z. The ad is part of Beats' large 2014 World Cup campaign, according to Billboard. First aired during last night’s NBA finals, the ad is for a Jay Z remix of “Jungle,” a song by the X Ambassadors and Jamie N Commons. The song is only available to Beats Music subscribers during its first week of release. According to the report:
The Jay Z rap, which finds the Brooklyn-born rapper dropping Brazilian references like "City of God" and “Christ the Redeemer" before somehow managing to rhyme “Godzilla” with “favellas.”Here’s the ad: http://youtu.be/XVp-JDOUphc On June 5, Beats released the original version of the song during a World Cup short film entitled “The Game Before the Game.” Omar Johnson, Beats’ chief marketing officer, says the company’s World Cup campaign is the brand’s biggest to date, and part of a roll out that includes several short-form versions of the larger five minute video directed by Nabil Elderkin. On Saturday, Beats' Dr. Dre tweeted at Jay Z with the message "Welcome to the jungle @S_C_." It suggests a new Beats Music business strategy is to arrange exclusives.
Welcome to the jungle @S_C_ — Dr. Dre (@drdre) June 14, 2014In May, Apple announced plans to buy Beats Audio for $3 billion. The universal Beats Music app is available on the App Store. See also: Apple-Owned Beats Music Hasn't Given Up On Google Yet, Updates Its Android App.
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