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Students 'Cool' With Apple Buying Beats Audio

Students 'Cool' With Apple Buying Beats Audio

June 3, 2014
A new survey by education technology company Chegg suggests that young people have a higher opinion of Apple since it purchased Beats Audio last week. Of the 10,000 students surveyed, half said the deal would make Apple more popular among students, and nearly a quarter think it will make Apple more “cool,” according to Re/Code. The survey also found that 60 percent were aware of the Apple-Beats merger, though only 15 percent used Beats products themselves. More interesting: Only 61 percent of the students surveyed by Chegg were even aware Beats had a subscription music service. Last Wednesday, Apple announced it would buy Beats Audio for $3 billion. Beats co-founders Jimmy Iovine and Dr. Dre will join the company in executive roles. In a note to employees about the acquisition, Apple CEO Tim Cook explained the importance of music to our society. He said:
Music holds a special place in our hearts at Apple, and we know that we can make an even bigger contribution to something that is so important to our society. That’s why we have kept investing in music and why we’re bringing together these extraordinary teams — so we can continue to create the most innovative music products and services in the world.
See also: One Day After The Big Apple Announcement, Beats Launches The Solo 2 Headphones, and After Beats Audio Purchase, Should Apple Buy Netflix?

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