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Apple to implement new Reservation Pass system at its stores for iPhone 6 launch

Apple to implement new Reservation Pass system at its stores for iPhone 6 launch

September 11, 2014

For its highly anticipated iPhone 6 and iPhone 6 Plus launch next week, Apple is set to introduce a new system to facilitate the purchasing process of its new flagship smartphones.

As reported by 9to5Mac, the new system places customers in a virtual queue to rest assured that their desired products won’t ultimately be sold out, rather than requiring them to actually line up with reservation cards. It’s called Reservation Pass:

It will sync with Back Of House inventory information in realtime so Apple doesn’t handout too many product reservations. Customers will receive their digital reservation card via SMS or Email. A reservation allows the customer to come back at any point during the day to make their purchase. Customers could also leave line in the past but it was not encouraged since the physical card reservation system was not as accurate as the new Reservation Pass system.

The 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus are scheduled to be released on Friday next week, Sept. 19. Apple will begin accepting preorders for the devices this Friday, Sept. 12.

Both models come in 16GB, 64GB, and 128GB variants. The iPhone 6 starts at $199 and the iPhone 6 Plus starts at $299 with a two-year carrier contract. Without a contract, the iPhone 6 and the iPhone 6 Plus retail at prices starting at $649 and $749, respectively.

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