Microsoft redesigns MSN portal with rebranding of Bing mobile apps coming soon
Microsoft has just unveiled a new version of its MSN portal. In line with the Web service suite’s revamp, the company has also announced its plans to rebrand its Bing apps for mobile devices.
The new MSN is characterized by a clean and fresh interface with a focus on various verticals (including News, Sports, Money, Travel, Food & Drink, and Health & Fitness) and sundry services (including Outlook, Office, OneDrive, Skype, Xbox, Facebook, and Twitter).
According to Microsoft, MSN is a portal adapted to “a mobile-first, cloud-first world.” As such, it allows for syncing of settings and other preferences across the Web, Windows, Windows Phone, Android, and, of course, iOS:
One of our goals was to make it simple to personalize what you want to see regardless of which device you use. In the coming months, we will release a suite of MSN apps across iOS and Android to complement our corresponding Windows and Windows Phone apps. You only need to set your favorites once, and your preferences will be connected across MSN, Cortana, Bing and other Microsoft experiences. Whether it is your watchlist of stocks in MSN Money, your favorite sports teams in MSN Sports, or your recipe collections in MSN Food & Drink, those things will always be with you at your PC at work, on your iPad in the living room, or on your Android phone when you are on the go.
The rebranded Bing mobile apps are expected to be released in the coming months. But the redesigned MSN portal is available now in beta at preview.msn.com.
The redesign and rebranding come a little over a year after Microsoft merged MSN and Bing Apps.
