The team behind Navdy, the 'Google Glass for your car' announces a huge milestone

Remember Navdy, a head-up display (HUD) that allows drivers to access their smartphone’s apps while keeping their eyes on the road? The “Google Glass for your car” has now received $6.5 million in seed round funding. This is in addition to the $3 million it received during the consumer preorder campaign, which we told you about in August.

That campaign has now been extended thanks to “strong sustained demand,” which saw first week pre-sales top $1 million.

Upfront Ventures is a leading Navdy investor, which also includes Ludlow Ventures, Lightbank, Promus Ventures, MESA+ I, Eniac Ventures, and Wareness.io, among others.

According to Steven Dietz, a partner at Upfront Ventures:

Navdy improves driving safety by keeping your eyes on the road and using GPS to identify appropriate times to display selected information. We are thrilled to be supporting a business that has great potential and makes life safer and more fun.

Doug Simpson, Navdy CEO and co-founder notes:

We couldn’t be more thrilled to be partnering with an array of different investors of such high pedigree that all share our vision of making using your phone in the car easier, safer and more intuitive.

Here’s another look at Navdy in action:

Early Navdy backers can still preorder the device for $299, which is a savings of 40 percent off the projected retail price of $499. Additionally, backers will receive $30 each time someone buys Navdy from a referral.

The first-generation Navdy will ship in early 2015.

AppAdvice will provide a full review of Navdy in the coming months.