BlackBerry has just launched a trade-in program aimed at luring iPhone users to switch to its new passport-inspired flagship smartphone, the BlackBerry Passport.
The BlackBerry Passport Trade-Up program, as the Canadian smartphone maker and BBM developer calls it, encourages users to “upgrade” from Apple’s iPhone to a BlackBerry Passport by offering an incentive of up to US$550 or C$600. A qualifying iPhone model can be traded in for a BlackBerry Passport with up to US$400 or C$400 for the iPhone’s value plus an additional US$150 or C$200 worth of Visa Prepaid Card credits from BlackBerry.
Qualifying models include the iPhone 4S, the iPhone 5c, the iPhone 5s, and even the two-month old iPhone 6 and iPhone 6 Plus. Of course, each unit’s valuation depends on its condition as well as its model.
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Note that the BlackBerry Passport Trade-Up program runs from Dec. 1, 2014, to Feb. 13, 2015, and is available in North America only through BlackBerry’s online store and Amazon. For more information on the program and to get iPhone valuation estimates, visit tradeup.blackberry.com.
In addition to its trade-in program, BlackBerry has begun offering limited-time holiday discounts on the BlackBerry Passport and the BlackBerry Z30 on its online store.
See also: Apple to offer special (RED) gift cards on Black Friday on some purchases, Target announces pre-Black Friday deals on Apple and Beats products, and Best Buy is offering its own slate of deals on Apple products before Black Friday.