Microsoft is once again trying to convince shoppers to purchase a Surface Pro 3 instead of a MacBook. I’m sure that “Winter Wonderland” is supposed to be funny. Unfortunately, it really isn’t.
First announced in May, the Surface Pro 3 is Microsoft’s latest attempt at being relevant in the tablet market. Since the first Surface was introduced in 2012, Microsoft has lost a reported $1.7 billion. However, things are beginning to improve thanks to the Surface Pro 3.
In the previous quarter, Microsoft reported that sales of its Surface tablets had more than doubled both year over year and sequentially, to $908 million. Microsoft attributed that surge in demand to “strong interest from students, professionals, and increasingly enterprises for Surface Pro 3,” according to The Motley Fool.