T-Mobile has announced its latest Un-carrier initiative. “Data Stash” allows customers to bank unused data and carry it over month-to-month for up to a year. With the new Un-carrier 8.0 feature, there is no limit to the amount of data that users can save.
The No. 4 carrier in the U.S. is also offering a one time free 10GB of data for new and qualifying customers to get them started. Also, every line on a family plan will receive 10GB. However, the company notes that the data won’t roll over until the free 10GB runs out. The free 10GB promotion is guaranteed until the end of 2015.
According to John Legere, president and CEO for T-Mobile:
Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse. Americans have been gamed by the carriers into buying huge data plans – all to avoid getting screwed with overage penalties. Only to find out they bought more than they need which is then confiscated by the carrier. For the consumer it’s lose, lose …
That data is rightfully yours. And, we’re putting an end to this appalling industry practice today. With Data Stash, when you buy additional high-speed data, there’s no need to lose what you don’t use.
The new Data Stash feature arrives for all existing customers at no charge in January. T-Mobile says that includes “every individual, family and business – with a postpaid Simple Choice plan who has purchased additional 4G LTE data, 3GB or more for smartphones and 1 GB or more for tablets.”
In September, T-Mobile made Wi-Fi calling and texting available to all of the company’s new Simple Choice-plan customers.
It also offered existing customers the ability to upgrade to a Wi-Fi-calling and texting-enabled smartphone through “an exclusive enrollment window” in “Jump,” the name the carrier gave to its upgrade program as part of UnCarrier 7.0.