“Millions of people turn to Yelp every day to make spending decisions,” Yelp notes. “Yelp provides a free suite of tools to showcase your business and connect you to the Yelp community.”
Essentially, the app lets business owners with biz.yelp.com accounts to easily manage their Yelp business pages. If you’re one such business owner, you can use Yelp for Business Owners to:
- Track visitor engagement and customer leads from your Yelp Business Page.
- Respond to reviews with a private message or public comment.
- Respond to customer inquiries and messages.
- View reports on ad clicks from Yelp users (advertisers only)
Check out the video below for a walkthrough of the key features of Yelp for Business Owners:
If you can’t see the video embedded above, please click here.
See also: Google Wallet updated with Material Design, charge splitting and Touch ID support, Opera Mini Web browser updated with support for share extensions in iOS 8, and Foursquare’s app finally checks in to the iPad and iPad mini.