The HBO Now video streaming service is now available across multiple Apple devices. The standalone premium streaming service was first introduced at Apple’s special event on March 9.
HBO Now offers instant access to the pay TV service’s lengthy list of original programming, as well as hit movies, documentaries, sports, and comedy specials. The service represents the first time HBO is being offered to users without a cable or satellite subscription.
Like with HBO Go, HBO Now serves as a video on demand (VOD) service and not near-real-time streams of HBO’s linear channels. HBO Now also does not include programming streams or content from sister premium service Cinemax.
To get started
Apple customers can subscribe using the HBO Now app on their iPhone/iPod touch and iPad or directly on Apple TV for instant access. Upon registering, Apple subscribers will also be able to watch on the HBO Now website. The cost of the service is $14.99 per month; for a short time, HBO is offering a 30 day introductory free-trial period to new customers who sign up through Apple. HBO Now is initially only available to customers in the United States and certain U.S. territories.
HBO Now will only be available on Apple devices and through Optimum Online for the next three months.