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With the 'Game of Thrones' premiere just days away, HBO Now launch is imminent

With the 'Game of Thrones' premiere just days away, HBO Now launch is imminent

Connected Theater
April 6, 2015

The HBO Now video streaming service is expected to launch soon now that the fifth season of “Game of Thrones” is just days away. The new standalone premium streaming service was first introduced at Apple’s special event on March 9. At the time, HBO promised that the service would premiere ahead of the start of the new season of the fantasy drama, which is scheduled for Sunday, April 12.

HBO Now offers instant access to the pay TV service’s lengthy list of original programming, as well as hit movies, documentaries, sports, and comedy specials. The service represents the first time HBO is being offered without a cable or satellite subscription.

For a limited time, HBO Now will only be available on Apple devices and through Optimum Online.


Upon launch, Apple customers can subscribe using the HBO Now app on their iPhone/iPod touch and iPad or directly on Apple TV for instant access. Upon registering, Apple subscribers will also be able to watch on the HBO Now website.

The cost of the service is $14.99 per month; for a short time, HBO will offer a 30 day introductory free-trial period to new customers who sign up through Apple. HBO Now will initially only be available to customers in the United States and certain U.S. territories.

Cupertino traditionally unveils new Apple TV content on Tuesdays.

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