Beats 1 will be launching June 30, and Apple has released a massive billboard advertisement in Times Square in New York, New York to promote the launch. The image touts that Beats 1 is worldwide and always on, two things that Apple discussed in detail when it unveiled Apple Music at WWDC.
The advertisement features a modified Beats logo, the “Worldwide. Always On.” tagline, and the June 30 launch date. Strangely, the Apple logo is completely missing from the sign, a risky move that has already generated curiosity from people passing by the display.
Zane Lowe, who will be one of the three hosts of the Beats 1 radio station, tweeted the image of the advertisement. Other disk jockeys include Drake and Pharrell Williams.
— Zane Lowe (@zanelowe) June 24, 2015
Times Square is definitely a smart place to advertise the new streaming music service, since it is one of the busiest locations in the world. Times Square is also home to many of the fine arts venues that attract an audience that can really appreciate Apple Music’s offerings.
Earlier this month, Apple began playing a prerecorded audio clip from Zane Lowe for iOS 8.4 and 9 users who clicked the Beats station in the music app. Apple Music, along with Beats 1, arrives on June 30. New subscribers will get a free three month trial, and pay $9.99 monthly after that. Families of up to six can share an Apple Music account for $14.99 per month.