After just three weeks on the air, Apple’s Beats 1 Radio has scored a nice coup partnering with MTV. The 2015 VMA award nominees will exclusively be announced on the station at 10 a.m. EDT tomorrow.
Beats 1 announced the news today earlier on Twitter.
— Beats 1 (@Beats1) July 20, 2015
The actual awards ceremony will take place on Sunday, Aug. 30 in Los Angeles.
The partnership is another sign that Apple is serious about making the radio station a standout feature of the new Apple Music service. The station, which is available from any iOS device with iOS 8.4 or later or through the most recent version of iTunes, offers 24/7 music from Los Angeles, New York, and London. It’s headed by popular former BBC Radio 1 disc jockey Zane Lowe.
Even though it’s part of the Apple Music initiative, you don’t actually need a subscription to listen to the channel.
So far in its short life, the channel has scored a nice amount of exclusive content and star-studded shows. Celebrities including Elton John, Pharrell, and Dr. Dre will host shows on the network. Lowe’s first interview on the station, shortly after its launch, was with rap star Eminem.
While Beats 1 Radio isn’t exactly within my musical taste boundaries, Apple is doing a great job making it a feature that can easily be used to help draw subscribers to Apple Music.
To unlock all the Apple Music features, most importantly the large streaming music catalog, you’ll need to subscribe. All new subscribers will receive a free, three-month trial. After that, it will cost users $9.99 per month or $14.99 monthly for a family plan that’s good for up to six different users.
For other news today, see: Welcome to the new, ad-free AppAdvice, Chomp your way through Snack Land in Pac-Man Bounce, and New to the city? Make some friends with Likealike.