Divvi, a free app optimized for the iPhone and iPod touch, hopes to change the way consumers find new brands and products.
At the core of the philosophy behind Divvi is the belief that product recommendations, ideally from people we know and trust, offer a more reliable means of discovering new products than ads. As such, Divvi allows iOS device owners to recommend products and brands to their contacts; it promises a "fast, honest way to share product recommendations with friends and family," and the process of doing so couldn’t be easier, too.
You can search for products using Divvi’s iOS app interface, and here, a list of matches will be displayed following your query. Tapping an item displayed brings up its product page, and from here, users can choose to "recommend" the product to a contact. After picking your buddy and inputting a message, Divvi allows iPhone owners to "swipe to send," and hey presto: your message has been sent.
At the other end, your chosen contact will receive product purchase information for the item you recommended. From here, they’ll be able to easily complete the purchase if they wish. But the power of Divvi doesn’t stop there.
This is because for each purchase made using Divvi, one percent of the sale goes towards onepercentfortheplanet.org and 350.org to help preserve and protect our planet. As such, through recommending or purchasing through Divvi, iPhone owners are helping raise funds for the planet.
You can download Divvi now on the App Store, and is mentioned, it’s available free of charge.