Analyst Rod Hall, with J.P. Morgan, has been crunching some numbers, and believes that a revamped Apple TV (featuring its own App Store downloads) could add a whopping 3.3 percent to Cupertino’s 2016 earnings.
The news, which reached us from AppleInsider, builds on recent speculation that Apple is planning a next-generation TV device featuring an emphasis on applications. In particular, Hall sees this new offering from Apple as taking a bite out of the $35-billion-per-year gaming market, with App Store software centring on games.
In fact, this anticipated support for console-like gaming could see Apple ship 24 million units of these revamped TV, J.P. Morgan’s Rod Hall argues.
He said: “We believe that the combination of graphics capability and an app store in the product could be disruptive for existing console players and positive for game (developers).”
Hall also has positive things to say about the likely potential of a brand new iPhone from Apple, dubbed the “iPhone 6s.” He believes Cupertino “should have little trouble” with sales of the handset in 2016, and expects these to grow (despite recent speculation from other analysts stating otherwise).
Of course, we’ll know more about this anticipated device tomorrow, when Apple unveils the next-generation smartphone on-stage at a special media event. We’ll keep you posted with further information as we receive it.