In a surprising move, developer Marco Arment has just pulled his popular iOS 9 content blocker Peace from the App Store.
After iOS 9 was released on Wednesday, the app quickly raced to No. 1 on the App Store’s paid charts in the United States.
In a lengthy blog post, entitled “Just doesn’t feel good,” Arment explains his decision:
Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have. Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.
Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren’t black and white. This approach is too blunt, and Ghostery and I have both decided that it doesn’t serve our goals or beliefs well enough. If we’re going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app.
If you’ve already downloaded the app, which originally cost $2.99, you can request a refund from Apple using these instructions. Even though it’s no longer in the App Store, if you’ve already paid for it, Peace can be accessed from the Purchased section in iTunes.