App Store Customers Spend a Record $540 Million on New Year’s Day

App Store customers rang in 2021 with a bang as they spent a record-setting $540 million on January 1. Apple shared that highlight and much more in a recent press release.Along with the one-day record on New Year’s Day, customers spent $1.8 billion on digital goods and services over the week between Christmas Eve and New Year’s Eve. Apple said a majority of the spending was driven by games.

Apple also announced developers have know earn more than $200 billion since the App Store launched 2008.

And starting this week, many eligible developers have joined the App Store Small Business Program that slices Apple’s cut to 15 percent.

“Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re incredibly optimistic about where we’re headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.”