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App Store Purchases

Buyers Made $300 Million in App Store Purchases on New Year's Day

January 4, 2018

Many iPhone and iPad users rang in the new year by purchasing apps – lots of apps. According to a new release from Apple, a record $300 million in App Store purchases were made on New Year’s Day.

“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016.”

During the seven-day period starting on Christmas Eve, Apple also said that a record number of customers purchased or downloaded apps for the App Store. More than $890 million was spent during that week.

After a recent update that took advantage of ARKit, Apple said that Pokémon Go headed back to the top of the App Store charts.

Starting with iOS 11, which was released in September, the App Store received its first redesign ever.