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Apple Aims to Bring Its Products to 'Every Aspect' of Your Life

The comment came from Apple CEO Tim Cook, who, in an interview with Fast Company, hinted at some new product categories for Apple
The People Behind Apple
August 8, 2016

Apple CEO Tim Cook, in a recent interview, hinted at Apple's plans to enter new product categories further down the line. With the company having tackled the phone, tablet, computer, watch, and TV, we're wondering what could possibly be next.

The comments came from Cook in an interview with Fast Company, which itself is definitely worth a read through. There, the CEO said, “We want to be there from when you wake up till when you decide to go to sleep,” adding: “Our strategy is to help you in every part of your life that we can, whether you're sitting in the living room, on your desktop, on your phone, or in your car.” Here, of course, Cook is referring to some categories Apple already occupies, most recently including a revamped approach to the TV.

But rumors surrounding the development of an Apple Car have recently been rife. In fact, the Apple Car is already said to be in development across two separate countries.

There've also been rumors surrounding Apple's development of an Amazon Echo competitor. This kind of product would, we imagine, use Apple's pre-existing Siri technology in order to offer an “always-on” virtual assistant for the home, while at the same time going a few steps further. Interestingly, Eddy Cue also commented on Apple's public beta program:

Separately, Cue noted that the company's botched relaunch of Apple Maps in 2012 — sans Google content — is the reason it now does public beta testing of iOS and macOS, hoping to catch more problems early on.

Through offering betas of iOS and macOS, Apple aims to pick up on bigger issues before the software's initial release. Maps in 2012, for instance, was a big failure, with iOS users around the world experiencing bizarre problems. Cue noted that Apple learned from that mistake, explaining:

The reason you as a customer are going to be able to test iOS is because of Maps.

Like I said, the whole interview is worth a read, not the least because it offers a few hints concerning Apple's future plans. More generally, however, it gives fans of Apple a chance to hear Tim Cook talk about the company, which is always a treat.