On this Earth Day 2016, Apple has introduced a new ad confirming its commitment to the environment.
The new ad
Entitled “iMessage – Renewable Energy,” the 45-second ad explains how iMessages travel through Apple’s data centers, which are powered by renewable energy, including solar and wind.
Last month, Lisa Jackson, Apple’s vice president of the environment and policy initiatives, noted that 93 percent of Apple’ facilities around the world are running renewable energy. In 23 countries, including the United States, that number has reached 100 percent.
Also unveiled at the “Let us loop you in” event on March 21 was Liam, a custom robot that aids in recycling iPhones that are no longer serviceable.
Liam automatically scans old iPhones, and then separates them into their component parts. These parts are used to make tools, solar panels, new iPhones, or other hardware.
Other Earth Day news
Now through April 24, Apple is offering an “Apps for Earth” promotion. The proceeds from 27 popular apps, including Enlight, Procreate Pocket, and VSCO are going to support the World Wildlife Fund.
Every April 22 since 1970, people have celebrated Earth Day. The day is meant to be a celebration of the Earth, a reminder that our actions directly affect the planet we live on, and a time to educate each other on environmental matters. Each year, organizers pick a theme to shine a light on a particular problem facing the planet.
This year’s theme is “Trees for the Earth.”
Earth Day has come to be embraced as a day for people to volunteer their time to help in a project to better our planet. In keeping with the spirit of Earth Day, we’ve collected a series of apps that will help you learn more about our planet and strategies and tips that you can use to help save it.
Get the apps: