Apple has once again been named the world's most valuable brand in 2016, despite suffering its first negative-growth quarter since 2003 earlier this year.
According to the Forbes rankings (via MacRumors), Apple's brand value is placed at $154.1 billion and its brand revenue at $233.7 billion. In second place is Google, and third place is Microsoft. Coco-Cola took the fourth place position, and Facebook came in fifth place. To get an idea of how far ahead Apple is, second place Google's brand vanue came in at $82.5 billion, almost half of Apple's.
Apple indeed announced its first negative-quarter since 2003 earlier this year, something which came about as a result of falling iPhone, iPad, and Mac sales. Other factors, including the iPhone's off-year “s” model and a smartphone industry which itself is slowing down, had an impact on Apple's earnings. Because of this, it's particularly impressive that Apple has maintained its No. 1 position in Forbes' rankings, and that it's so far ahead of its nearest rival, Google.
It'll be interesting to see how the market responds later this year, when Apple releases its anticipated “iPhone 7” handset, a second-generation Apple Watch, and new iPads. Of course, we'll keep you posted.