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HomePod demand

Did Apple Overestimate Early HomePod Demand?

January 29, 2018

It looks like Apple might have overestimated initial HomePod demand. New orders for the Siri-based device are still showing a delivery date of Friday, Feb. 9, three days after the product first went on sale.

First announced last June, the Apple HomePod was supposed to launch in December. Instead, the speaker’s launch date was delayed until the beginning of February. Last week, Apple finally announced that pre-orders for the device would begin on Friday, Jan. 26 in the United States, Australia, and the United Kingdom.

Apple products typically sell out soon after they go on sale. The iPhone X, for example, sold out just minutes after it went on sale last fall.

Priced at $349, the Apple HomePod is one of the most expensive smart speakers ever to be released. Couple this with the device’s delay which pushed it past the holiday season, it’s not all that surprising early sales look weak.

Did you purchase an Apple HomePod? Are you planning to do so? 

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