Being Featured in the App Store Can Increase Downloads by As Much As 800 Percent
Credit: Sensor Tower
iStores
by Brent Dirks
April 20, 2018
Being a featured in the revamped App Store that debuted with iOS 11 can significantly increase downloads for both apps and games. That’s according to a new study from Sensor Tower, via TechCrunch.
A closer look at the impact of being featured by Apple.
Credit: Sensor TowerLooking at data from September 2017 to the present, being a Game of the Day can increase downloads up to a whopping 800 percent. Featured Apps of the Day can see a download spike of more than 685 percent.
Being featured elsewhere on the Games and Apps tabs can help improve downloads, but not the same degree.
The report also noted that Apple also regularly features the apps from smaller publishers along with the larger studios.
