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Fitbit Ionic

Fitbit Ionic Smartwatch Hopes to Take on Apple Watch

That iThingy You're Wearing
August 28, 2017

After months of rumors, Fitbit’s first smartwatch is finally here. The Fitbit Ionic arrives in October to take on Apple Watch and other smartwatches.

Priced at $299.95, the Fitbit Ionic offers advanced health and fitness features, including personalized training, running companion, and swim mode. It also includes GPS, heart rate tracking, Fitbit Pay, and the ability to store music for offline listening.

Perhaps most significantly, the Fitbit Ionic promises four days of battery life on a single charge. There’s also a special edition Fitbit Ionic + Adidas version coming in 2018.

Alongside the Fitbit Ionic, the company has also introduced Fitbit Flyer ($129.95), wireless headphones built for fitness, and the Fitbit Aria 2 ($129.95), the company’s next-generation Wi-Fi smart scale.

We’ll have a lot more to say about these products once we receive review units. You can preorder each item via the Fitbit website.