It might be the age of the Apple Watch, but that doesn't mean Jawbone, maker of both rugged speakers and fitness-tracking bands, is going to leave the wearables market. Despite reports claiming that this could be the case, the company has now confirmed that development of its UP trackers is continuing.
In a blog post, entitled “We are still committed,” published by Jawbone CEO Hosain Rahman, Jawbone's position is made crystal clear: in response to TechInsider's original report claiming that the company was leaving the wearables market, Rahman notes that this information is “unequivocally false,” and adds that Jawbone “remains committed to innovating in and building great wearables products.”
These reports are unequivocally false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the particular digital publication has since made a “Correction.” Jawbone was not contacted on the specific insinuations prior to the post and other media picked them up before the digital publication posted a correction, further spreading this false information.
To be clear, Jawbone remains wholly committed to innovating in and building great wearables products. We have never been more excited about our pipeline of technology and products and look forward to sharing them with the world when ready.
Before now, we'd argued that Apple should consider purchasing Jawbone, but it seems the company remains determined to innovate on its own.
Rahman added, “UP2, UP3, and UP4 are still hugely popular and continue to sell well,” and he hints at future Jawbone wearables in this blog post, citing that something is coming “soon,” though giving no further hints. Regardless of this, make no mistake, however: Jawbone isn't leaving the wearables market, despite what you might have heard. That is, unless the CEO changes his mind, which doesn’t seem likely.