New App Dapit Seeks to Disrupt the Gift Card Industry
The march of time is relentless, and while the gift card market is still in rude health it doesn’t take a prophet to see that electronic cards are the future. To millenials, carrying physical cards around is starting to look positively eccentric.
Hence DapIt. There are plenty of ways to send a virtual card, but DapIt takes the concept several steps further with a suite of tools designed to make life easier for merchants and customers alike.
For a start, DapIt users can issue and redeem gift cards electronically, which will be music to the ears of anybody who has ever misplaced a physical gift card – which, of course, is everybody.
From the point of view of customers, DapIt is a neat little electronic wallet crossed with a social media platform, helping you to discover local shops and restaurants based on user reviews. It even lets you instantly pick up the tab.
And from the point of view of merchants it’s an impossibly convenient gift card solution, with no contracts and the lowest processing fees in the industry.
It’s also a powerful marketing tool, allowing merchants to create their own branded cards and promote their businesses through the DapIt network.
Of course, if you’re a small business owner it’s possible that branding isn’t your strong suit and you may not have the resources to pay for a branding agency to do it for you. Thankfully, DapIt can help with that too. The company has its own in-house creative team to make logos, provide branding advice, and generally help your business to shine.
“We created DapIt with small to medium growing businesses in mind,” says DapIt developer Cesar Torres of Studios-23rd Street. “As a business owner, you’re always looking for new ways to increase your sales, and gift cards are one of the more powerful ways to build customer loyalty.
“With DapIt, local stores can give their existing customers a better and easier way to pay
from their mobile device, while also bringing in new business from the social network of DapIt users.”
You can download DapIt for free right now on the App Store.
