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Say Hello to Oath, the New Name for AOL and Yahoo

April 4, 2017

Oath is the strange new name that Verizon has chosen for the merged AOL and Yahoo. The new company is set to begin operations later this year.

As AOL CEO Tim Armstrong tried to explain on Twitter, “Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017.”

Why the name Oath? I have no idea and neither do folks who already work for AOL, apparently. As AOL’s TechCrunch noted:

As to precisely what’s meant by “tak[ing] the Oath,” well, your guess is as good as ours.

AOL and Yahoo haven’t exactly been setting the tech world on fire in recent years, so a rebranding makes a lot of sense. While Oath might not have been my first choice for a name, it’s a lot better than “AOL-Yahoo” or anything with an “!” in the title. It’s also better than the name chosen for the unpurchased portions of Yahoo, Altaba.

Verizon announced plans to buy Yahoo in mid-2016 for $4.8 billion. That number eventually dropped by $350 thanks to Yahoo security breaches that were uncovered later in the year.

Are you excited about Oath? Let us know below.

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