As described by its cofounding CEO, Ben Silbermann, Pinterest is less a social network than a “catalog of ideas” aimed at inspiring its users. But the thing is, this so-called catalog can be rather overwhelming to browse through, given that the popular photo-sharing service already hosts billions and billions of posts or ideas, as it were. How, then, can you manage to discover the best ideas and surface the ideas that you care about the most? Enter: Pinterest’s new Explore section.
Explore lets you, well, explore the good stuff that the Pinterest community has to offer. This includes trending ideas, personalized recommendations, and top picks curated by a cadre of tastemakers, industry experts, and Pinterest employees.
Pinterest’s Explore section features “quick-play” videos from popular brands and publishers such as BuzzFeed, Brit+Co, GQ, Harper’s Bazaar, HGTV, National Geographic, Refinery29, and Tastemade. Once they’re in view as you scroll, videos play automatically, enabling you to instantly see an idea in action, like the trick to folding a shirt in mere seconds or the art of stuffing cheese inside onion rings.
Aside from today’s picks, Explore lets you swipe right on the category bar to discover other ideas by topic, ranging from Everything to Home to Food to DIY to Travel. Don’t see your favorite topics? Just tap the + button to customize and reorder the categories with your preferences.
You can access Explore by tapping the search icon at the bottom navigation tab bar in the Pinterest app.
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You can also access Explore on the Pinterest website by clicking the compass button next to the search bar.