As you could probably guess by its name, Shopgate develops both mobile sites and apps for online merchants. And the company is making it easier for retailers to make the move to the Apple TV.
The company recently unveiled its specialized platform during SXSW Interactive in Austin.
“With Apple TV, you have a perfect environment for rich media like video and high resolution images providing a totally different shopping experience that can be used at home or in-store,” says Marc Biel, CEO of Shopgate. “We are committed to making all ecommerce channels accessible to help retailers reach their customers where they are. Until now, only a few high-end brands have set up stores on Apple TV, in no small part because of high development costs.”
And you can already take a look at the results on the tvOS App Store. Shopgate worked with Gameday Merchandising to bring two of its apps to the platform – Shop Warriors Team Store and NBA Thunder Shop.
The Apple TV apps are designed to connect the merchant’s e-commerce store to their Shopgate account for automatic syncing of products and orders. As a nice touch, the persistent cart feature allows buyers to complete their purchase on the Apple TV or jump around between devices without needing to completely start over. Drag-and-drop widgets also allow retailers the ability to customize the experience.
While the apps for the NBA teams look great on the Apple TV, I think it will take some type of streaming service – like Apple’s long-rumored option – for these type of apps to really take hold.
The universal apps designed for the Apple TV