It’s a little harder to find the ultra-expensive Apple Watch Edition. As first pointed out by 9to5Mac, Apple is downplaying the gold watch on its site and Apple Stores. Sources told the site the some retail stores are removing the variant from displays.
Hide and seek?
One part of the Apple Watch site only mentions the lower-cost Sport and stainless steel device.
And the Apple Watch portion of the site was revamped after Monday’s special event introducing the iPhone SE and smaller iPad Pro.
While a new model of the Apple Watch wasn’t expected, Apple did unveil a number of new bands for the device, including a line of woven nylon straps and a black Milanese Loop. Apple also dropped the price of the Sport by $50 for both the 38mm and 42mm models.
And on one page, Apple only mentions two models – the Sport and Apple Watch.
When clicking on the “Buy” button on the site, the Edition is only mentioned with the luxury Hermes version.
Not exactly surprising
Will there be an Edition model of the next-generation watch?
The Apple Watch Edition ranges in price from $10,000 to $15,000. Each watch features a solid rose or yellow 18-karat gold case.
I’m not exactly surprised that Apple is downplaying the Edition model of the watch. There was probably never a huge amount of buyers willing to spend an exorbitant amount of money for a piece of technology that will be outdated in two or three years. And anyone who was more than likely already made their purchase.
It will be interesting to see if Apple continues with the Edition version when the next-generation watch arrives, which will reportedly be sometime this fall.