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| October 15, 2013
General Motors Bringing Apple's Siri Eyes Free To New 2014 Models
General Motors has confirmed that support for Siri Eyes Free will be added in several of its 2014 car models, including the Chevrolet Camaro, Malibu, Cruze, and Equinox, allowing owners to safely make calls, send iMessages, and select tracks from their iTunes library while driving. As a reminder, General Motors' Chevrolet added support for the feature to its Sonic and Spark car models earlier this year, in a move that came following the company's original announcement last November. Siri Eyes Free mode was first introduced by Apple during its WWDC 2012 keynote, and Cupertino's original partners for the service include Audi, BMW, Chrysler, Honda, Jaguar, Land Rover, Mercedes, and Toyota. Another one of Apple's original partners, General Motors, now indeed plans on expanding its support for Siri Eyes Free. The news hit the Web in a press release published by General Motors, which reached us from MacRumors. The company explains:
The response to Siri Eyes Free integration in Chevy Sonic and Spark from our customers has been remarkable," said Chris Perry, Chevrolet vice president of U.S. Marketing. “Easy, reliable and portable connectivity is a top priority for our customers, and Siri complements MyLink's existing capabilities to help deliver an incredible driving experience, so we're excited to expand this to even more customers.For Apple, Siri Eyes Free is one "key focus," with chief executive officer Tim Cook explaining during his company's July financial earnings conference call that iOS in the Car is "very important." Cook said:
I see it as very important. It’s a part of the ecosystem. Just like the App Store is a key part of the ecosystem. And iTunes, and all of our content are key. And the services we provide from messaging to Siri and so forth – having something in the automobile is very, very important. It’s something that people want, and I think Apple can do this in a unique way – better than anyone else. It’s a key focus for us.Of course, the more cars on board with Siri Eyes Free, the greater (and more accessible) the feature is going to become. General Motors, then, is set to bring support for the feature to its Chevrolet Camaro, Volt, SS, Malibu, Cruze, and Equinox in 2014. We'll keep you updated with further information as we receive it. In the meantime, see: Final Fantasy VII For iOS Could Happen, But Would Take "Years" To Develop, Apple Hires Burberry CEO Angela Ahrendts To Take Control Of Apple Stores, and Phablets Are Popular In South Korea, Where Apple Holds 14 Percent Of The Mobile Market.