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Google Arts & Culture

Just search on Twitter or Instagram with #GoogleArts to see all kinds of matches.

Google has a trendy new app that is on fire on social media thanks to a fun feature that tries to match your selfie with historical works of art

Google Arts & Culture

by Google LLC
watch trailer
Selfie Match
Google Arts & Culture
Google Arts & Culture
FREE in the App Store

Google has a trendy new app that is on fire on social media thanks to a fun feature that tries to match your selfie with historical works of art.

Watch the trailer

Selfie Match.

Selfie Match
Immersive View

Immersive View.

What is it about?

With that said, the selfie mode is the stand out because it’s simply fun. Celebrities have joined thousands of everyday users to post their matches on social media. The matches are usually 40-60%, but it’s easy to see how the distinct facial features are matched between the photos. You can even get different results based on changing your expression, and it’s always fun to see the changes that the system produces. The only limitation is the number of pictures included to potentially match with, and hopefully Google expands their database soon. Just search on Twitter or Instagram with <a href="">#GoogleArts</a>

Why we love it

The selfie feature is great to get people in the door of the app, and then they can hopefully explore all that it has to offer. At select museums, you can point your camera at a piece of art, and have the app provide the details, kind of like a guided tour. If you’re not sure what museums are compatible and nearby, the app has an explore tab to find museums near you, and you can continue to explore the art after you leave, or before you go. As you dive into all that’s included, the definite highlights are the street views and 360 degree videos to immerse yourself in a given museum without leaving the comfort of your device. There are over 1200 museums included, but the surprising amount is the number of curated collections. You can get lost going from one to the other, and it’s difficult not to find one that you may be interested in. Some of the extra features send you to other Google apps, and the service could always use more art and museums, but it’s a great starting point that will likely be updated going forward.

App Screenshots

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App Details

Last updated
October 2, 2019
Release date
December 1, 2015
More info

App Store Description

Are you curious about what Van Gogh’s Starry Night looks like up close? Or the difference between modern and contemporary art? Would you like to wander round a museum halfway across the world?

With Google Arts & Culture you can visit top exhibits, zoom in on artworks in mind-blowing detail and browse thousands of stories, photos, videos, and manuscripts. Be your own curator by finding your favorites, creating your own collections and sharing them with friends. Travel anywhere with tours of iconic sites, famous buildings and natural wonders, on your screen or in VR. Learn something new everyday.

Google Arts & Culture has collaborated with over 1,200 museums, galleries and institutions in 70 countries to make their exhibits available for everyone online. Start exploring, now.

• Zoom views - Experience every detail of the world’s greatest treasures
• Virtual Reality - Grab your Google Cardboard viewer and immerse yourself in arts and culture
• Browse by time and color - Explore artworks by filtering them by color or time period
• Virtual tours - Step inside the most famous museums in the world and visit iconic landmarks
• Personal collection - Save your favorite artworks and share your collections with friends and students
• Nearby - Find museums and cultural events around you
• Exhibits - Take guided tours curated by experts
• Daily digest - Learn something new every time you open the app
• Art Recognizer - When visiting a museum you can now point your device camera at artworks to learn more about them, even when offline (at select museums)
• Notifications - Subscribe to receive updates about the top arts & culture stories
• Translate - Use the translate button to read exhibits from around the world in your language

Permissions Notice
• Location: Needed to recommend cultural sites and events based on your current location
• Camera: Needed to recognize artworks and provide related information about them

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