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Lose It! – Calorie Counter
in top
of its

Keep track of what you eat and how much weight you lose.

Lose It

Lose It! – Calorie Counter

by FitNow
Lose It! – Calorie Counter
Lose It! – Calorie Counter
FREE in the App Store

Lose It! offers a custom weight loss plan, goal setting, and calorie counting plus nutrition information with the snap of a picture. With iPhone, iPad, and Apple Watch support, you can take Lose It! with you wherever you go.

Apple Watch
Lose It! Apple Watch App
Lose It! Offers Apple Watch App
Check the details on WatchAware

What is it about?

If you are looking for an app that encompasses both diet and exercise, Lose It! keeps what you eat and what you burn in balance. Enter in your height, weight, age, and goal weight and the app will calculate your plan and calorie allowances. The app allows you to document and track all of your food and exercise.

For those who...

  • Are interested in losing weight and tracking their progress
  • Would like a weight loss app with exercise features

Not for those who...

  • Do not need a weight and exercise tracking app
  • Prefer their current weight loss app

Why we love it

Counting calories is as easy as snapping a picture. And, with Lose It! that is exactly what you do.

App Screenshots

Lose It! – Calorie Counter screenshot-0
Lose It! – Calorie Counter screenshot-1
Lose It! – Calorie Counter screenshot-2
Lose It! – Calorie Counter screenshot-3
Lose It! – Calorie Counter screenshot-4

Lose It! has stickers

like these

Lose It! – Calorie Counter messages sticker-0
Lose It! – Calorie Counter messages sticker-1
Lose It! – Calorie Counter messages sticker-2
Lose It! – Calorie Counter messages sticker-3
Lose It! – Calorie Counter messages sticker-4
Lose It! – Calorie Counter messages sticker-5
Lose It! – Calorie Counter messages sticker-6

Lose It! – Calorie Counter messages sticker-7
Lose It! – Calorie Counter messages sticker-8
Lose It! – Calorie Counter messages sticker-9
Lose It! – Calorie Counter messages sticker-10
Lose It! – Calorie Counter messages sticker-11
and more

App Details

Health & Fitness Lifestyle
Last updated
September 18, 2018
Release date
November 21, 2008
More info

Lose It! is FREE but there are more add-ons

  • $39.99

    Lose It! Premium

  • $29.99

    Lose It! Premium

  • $39.99

    year of premium features

  • $19.99

    Lose It! Premium

  • $29.99

    additional year of premium features

  • $4.99

    Lose It! Premium

  • $19.99

    Lose It! Premium

  • $9.99

    Lose It! Premium Features

  • $39.99

    Lose It! Premium Features

  • $39.99

    Lose It! Premium Features

App Store Description

Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight.

“Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review

“This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review

* 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN.
* 15 million+: Items in our comprehensive international food and exercise database
* 35 million: Users who have started their weight loss journey with Lose It!
* 74.7%: percent of people who have achieved clinically significant weight loss using Lose It!
* 3 days: average number of days members track to see a weight loss

Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals!

* Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten.
* Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner).
* Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more
* Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements.
* Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance.
* Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
* Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
* Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
* Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.
(Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.)

* Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!
* Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed.
* It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
* Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web.
Download Lose It! today, and you’ll see how easy it is to get started!

Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.

AppAdvice does not own this application and only provides images and links contained in the iTunes Search API, to help our users find the best apps to download. If you are the developer of this app and would like your information removed, please send a request to [email protected] and your information will be removed.