Apple To Stream Paul McCartney Concert To iTunes, Apple TV
by Joe White
February 8, 2012
Apple has announced that it is planning to stream Paul McCartney's intimate February 9 concert to Macs and PCs via iTunes, and also to Apple TVs - potentially signalling renewed attempts to utilize the company's set-top box, as MacRumors notes.
An announcement for the live stream can be viewed in the iTunes Store, with Apple noting:
To celebrate the release of Paul McCartney's latest album — available now — we're streaming his exclusive performance at Capitol Studios on February 9 at 7 p.m. (PST). Watch the concert on iTunes on your computer, or stream it on your TV using your Apple TV — just choose iTunes Live from the Internet menu.This will be a new experience for Apple TV owners, as previous live streams could only be AirPlayed from an iOS device to the set-top box (as with the past years' iTunes Live festivals). Perhaps Apple is attempting to further push the versatility of its Apple TV ahead of the launch of a full Apple-branded HDTV, as has been rumored. Either way, if you're a fan of Paul McCartney, you can view his concert on a Mac, PC or Apple TV tomorrow at seven p.m. PST.