New Survey Claims 75 Percent Of iPad mini Buyers Are Keeping The Full-Size Tablet, Too
by Joe White
November 3, 2012
Now, this is rather interesting. According to Piper Jaffray analyst Gene Munster, who has been interviewing new iPad mini buyers in Apple Store queues and beyond, around 75 percent of iPad mini buyers are planning to use the smaller tablet alongside their full-size, 9.7-inch iPad. In other words, the iPad mini hasn't been bought to replace the first-, second-, or third-generation iPad.
As Apple Insider notes:
iPad mini buyers surveyed by Piper Jaffray indicate more than half already have an iPad, and three quarters of them plan to keep their full size model alongside their new smaller model.Back when the iPad mini was announced, we posed the question: iPad mini, or iPad 4? Now, it would seem that the answer, rather than being one iPad or the other, is instead "both." Piper Jaffray's work shows how most Apple fans are planning to hold on to their bigger iPad, perhaps for more powerful computing or movie viewing (movies, of course, would look better on the larger screen). But at the same time, the iPad mini has the potential to compliment this relationship, offering a more mobile, usable alternative to the bulkier, heavier 9.7-inch tablet, and would perhaps better suit ebook-reading, or use while on-the-go. If you purchased an iPad mini, let us know what you'll be doing with your 9.7-inch iPad - if you already own one - in the comments. Because the odds are you'll struggle to let it go. Source: Apple Insider
