February 21, 2013
Netflix for iOS has just been updated to version 3.0, gaining several interface enhancements in the process. Specifically, the new enhancements given to the official iOS app of the popular movie and TV show streaming subscription service are focused on the app's video player. The enhanced player now lets you easily see the title of the movie or TV show you're watching by touching the player UI screen. Also, it restores the previously removed zoom icon to facilitate full-screen viewing. Moreover, the play/pause and back-10 buttons have been relocated for easier control. Compatible with iPhone, iPod touch, and iPad running iOS 5.0 or later, Netflix 3.0 is available now in the App Store for free. Earlier this month, my colleague Bryan published a piece applauding Netflix's initiative of launching an original series of its own in the form of "House of Cards." He noted:
Some of my “House of Cards” viewing was done on my television via a Roku player. However, I watched most of the episodes on my iPad using the Netflix app. And yes, I even caught one episode on my iPhone.Indeed, Bryan had been thoroughly impressed with Netflix's latest move — so much so that he even suggested that Apple come up with its own original programming to go with its long-rumored iTV. In other non-traditional TV news, Nielsen is planning on expanding its definition of TV viewing. The expanded definition aims to include iPads and other TV-enabled systems that deliver video from streaming services like Netflix.