May 3, 2013
Hearst Magazines has reached a huge tablet milestone. By the end of March, 1 million people were subscribing to one of their electronic editions, according to AllThingsD. David Carey, president of Hearst Magazines, had hoped to see this milestone reached by the end of 2012. Unfortunately, December ended with only 900,000 tablet subscribers. Even with the delay, however, he is happy this day has arrived. He states:
I’m glad we got there. We were just 90 days late.Carey believes that it won’t be until 2016 that his company will have 3 million tablet subscribers. This would account for 10 percent of the company’s subscriber base. Hearst magazine titles include Cosmopolitan, Esquire, and Popular Mechanics, among others. The company also owns a number of newspapers in the United States, and is part owner of ESPN, and A+E Networks. In addition, Hearst will soon launch the Esquire Network in a partnership with NBCUniversal. The channel, which replaces G4, will focus on providing content for men. The million subscriber figure includes users on iOS devices, as well as those on Amazon's Kindle and Kindle Fire, Android tablets, and Barnes & Noble's Nook tablet. See also: Five Must-Have iOS-Only Apple Newsstand Magazines For 2013, and The April Issue Of GQ Could Be A Game Changer For iPad Magazines.