June 26, 2013
Apple has begun promoting iOS 7 in business and education on its website. This comes at least two months before the new operating system is released to the public. Under the banner “iOS 7 and education,” Apple discusses how to configure iOS 7 across institutions via App Store license management, and mobile device management (MDM). In addition, Cupertino provides information on how schools can use AirDrop to transfer photos, videos, or documents between iOS devices. Apple highlights many of the same features on its “iOS 7 and business” page, including App Store license management and MDM. Other topics include third-party app data protection, enterprise single sign on, and per app VPN. The company also advertises the new Mail app design, which includes new features like the ability to add and reorganize smart mailboxes, view PDF annotations, and more. The introduction of these pages so early in the iOS 7 beta process suggests that Apple remains committed to gaining, and retaining, customers in both environments. It will be interesting to see how each of these pages change, as we get closer to the official iOS 7 launch. As a reminder, Apple only recently unveiled the second iOS 7 beta to developers. Assuming that Apple follows past practice, as many as five additional iOS 7 betas could be unveiled in the coming weeks prior to its public release. For more information on iOS 7, see: Full Walkthrough: Apple's iOS 7 Beta 2 Running On The iPad, and What Does Apple's iOS 7 Look Like On The iPad? We'll Show You.