by Joe White
July 2, 2013
Update. Apple's promotion is now live and, as expected, covers iPhone purchases! For more information, check out the appropriate section of the Apple Online Store. Apple's "Back to School" promotion is expected to launch this week, and will offer students iTunes Gift Cards when they purchase a Mac, an iPad, and - for the first time ever - an iPhone handset, according to 9to5Mac. Citing "Apple Retail sources," the website claims that a $100 Gift Card will once again be made available to students purchasing a new Mac computer ahead of September, and that a $50 Gift Card will be offered when students buy a 9.7-inch iPad or iPad mini from Apple. In addition, however, students are also expected to receive $50 Gift Cards when purchasing an iPhone handset, 9to5Mac argues, in a move that differs from Apple's previous yearly "Back to School" offerings. The website continues:
We also understand that Apple Retail Stores across the country will be dressing up the store displays and front glass windows with materials to promote the Back to School sale. Some stores will be placing the new signage up tonight for debut as soon as tomorrow, while others will be placing up the new art later this week.As of this writing, the Apple Online Store features no mention of Apple's anticipated promotion. While Apple encourages students to purchase educational apps with their $100 or $50 iTunes Gift Cards, no sanctions are imposed on what exactly the credit can be used to purchase. Students may spend their Gift Cards on music in the iTunes Store, on applications in the Mac App Store or the App Store, or on e-books in the iBookstore. We'll let you know once Apple's "Back to School" promotion launches. In the meantime, see: Apple To Announce Q3 2013 Financial Results Via Conference Call On July 23, Maybe iOS 7's Icons Have A Bigger Purpose Than We Thought, and Grove Introduces A Bamboo Back For The iPad And iPad mini.