A few weeks ago, I went through my rather large collection of wristwatches to see which ones needed batteries. I quickly realized that it had been ages since I wore any of them.
I rarely wear a wristwatch anymore. When I do, it is usually for a formal occasion such as a wedding. Instead, my iPhone has become my timepiece of choice.
You know where this is heading.
There are boatloads of rumors that suggest Apple is about to release an “iWatch.” In some respects, this sounds like the stupidest idea since iTunes Ping. However, it just might work – if Apple does it right.
I was an early proponent of UP, the exercise and sleep tracker by Jawbone. A few weeks ago, I switched to the Fitbit Flex. Unlike the UP, the Flex provides wireless syncing to the desktop and iPhone. That reason alone is why I switched.
The iWatch needs to sync to iOS devices wirelessly. Otherwise, it could prove too cumbersome for many users.
This isn’t an iPhone
With that being said, the iWatch also needs to be able to stand on its own. No doubt, the iWatch will include features that are enhanced by connecting it to the iPhone/iPod touch and iPad. However, this shouldn’t be a requirement.
Like current iOS devices, the iWatch should be able to download its own music, apps, or games. In other words, it should include its very own iTunes and App Store.
Don’t forget your audience
Apple needs to remember that not everyone carries the Y chromosome, or wants to wear what most would consider a bulky watch. Therefore, the iWatch should be designed to appeal to both sexes.
The Right Price
The iWatch needs to be priced right. The sweet spot seems to me to be around $99 so that it can be an impulse buy.