July 1, 2013
Songza is about to go premium in a bid to earn considerably more revenue than it currently does with its free ad-supported model. As noted by Music Ally, the move was announced by Songza in a recent blog post:
As you may know, for every one of those 500,000,000+ songs you hear each month, we pay royalties to the deserving artists who create them. As a result, we need to earn more each month so we can keep delivering our expert-made playlists to you that improve the things you do every day.Songza intends to do so by introducing a new subscription service called Club Songza. Club Songza costs $0.99 per week and removes ads from the popular music streaming app. What's more, it doubles the maximum allowed number of skips per hour from six to 12. Don't like to subscribe to Club Songza? Well, Songza is not entirely abandoning its free ad-supported model. Rather, it's just restructuring this model with new types of ads that are presumably more profitable in the long run:
Instead of commercials in the middle of your playlist, our new ads facilitate a few-second interaction with our sponsors right before your playlist begins, in exchange for 24 hours of interruption-free listening.No word yet, though, on when Club Songza and the new types of ads are set to debut in the app. Of course, we'll make sure to let you know once they do. Songza is available in the App Store for free. The app is compatible with iPhone, iPod touch, and iPad running iOS 5.0 or later. Songza's new subscription service and revamped free ad-supported model may be seen as a proactive response to the launch of iTunes Radio along with iOS 7 this fall. For a comparison of iTunes Radio with Songza and the like, see Comparing iTunes Radio To Pandora, Spotify And Other Streaming Music Services.