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Nintendo Hopes To Tackle Apple With New 2DS Handheld Console

Nintendo Hopes To Tackle Apple With New 2DS Handheld Console

August 29, 2013
Talk about one step forward, two steps back. Nintendo has unveiled a new handheld game console, which it hopes will help the company regain market share lost to the likes of smartphone vendors such as Apple. The new product, Nintendo 2DS, is a less expensive, less revolutionary console that promises to play all of your Nintendo 3DS games ... in 2-D. Here's the announcement trailer:

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The Nintendo 2DS features a front camera, two rear-facing cameras, one single speaker, a 3.5-mm headphone jack, and it ships with a 4-GB SD card. However, what makes the Nintendo 2DS different to its competitors is its price: starting at $129, the handheld is lot cheaper than Nintendo's rival products, and given that the console is set to launch on Oct. 12, 2013, it could help the Japanese company regain market share over the holiday period. As a reminder, consumers reportedly spend more in Apple's App Store than they do on handheld consoles elsewhere, leaving companies such as Nintendo with two markedly different rivals: the dedicated handheld, and the smartphone or tablet. With Nintendo games said to be steering clear of Apple's iOS for the years to come, it'll be interesting to see whether the 2DS helps the company in its bid to regain former glory. We'll keep you updated with further information as we receive it. In the meantime, see: T-Mobile Blocking Employee Vacations For Sept. 20, New iPhones Incoming?Wax Your Intergalactic Surfboards For Time Surfer's First Major Update, and Popular E-Commerce Platform Shopify Launches Very Own iPad-Connected POS System.

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