Thanks To iPhone, T-Mobile Recently Saw Its Strongest Growth In Four Years
by Joe White
August 8, 2013
T-Mobile posted its earnings for the second fiscal quarter of 2013 last night, and thanks to the so-called "un-carrier's" successful iPhone campaign, it's good news for investors. In fact, the news is better than good: T-Mobile saw its strongest growth in four years during the period, adding 685,000 postpaid phones and 1.1 million new customers in total.
The carrier also sold 4.3 million smartphones during Q2 2013, seeing a resultant year-over-year increase of 71 percent. Though no exact figure was unveiled, the iPhone is said to have accounted for 29 percent of T-Mobile's new customers and upgrades during the three-month period.
T-Mobile's chief executive officer John Legere indeed attributes the network's success to its "un-carrier" campaign. He said:
T-Mobile’s Un-carrier approach has clearly resonated with consumers. By fixing the things that drive them mad, like contracts and upgrades, and freeing them from the two-year sentences imposed on them by our competitors, they are choosing the new T-Mobile in unprecedented numbers. We are just beginning and we will continue to apply this innovative thinking to the Un-carrier offers we create and to the internal operations of our company, which taken together are driving significant shareholder value creation.It's clear that T-Mobile's attitude towards offering the iPhone works - this much is evidenced by the carrier's impressive financial results. It'll be interesting, however, to see how T-Mobile continues to grow throughout the course of the next financial year, and particularly once Apple's anticipated iPhone 5S - and iPhone 5C - reach customers in the United States. We'll keep you updated with further information as we receive it. In the meantime, see: Enter A New World Of Platforming In The Futuristic Gleamer, MessageMe Update Introduces Stickers, Photo Broadcast And New Sign-Up Process, and Can You Save Sugarloaf Kingdom In Every Hero For iOS?.
