September 23, 2013
Apple has begun airing a new TV ad for the iPhone 5c during tonight's telecast of the 65th Primetime Emmy Awards. The new ad appears to be a condensed version of the ad that Apple showed near the end of its keynote presentation at its Sept. 10 special event, which the company has just posted on YouTube. The new ad, which runs for 30 seconds, is half as long as the original ad. But like the original, this one shows a quick succession of colorful folks from all over the globe using their colorful iPhone 5c devices. Indeed, the iPhone 5c is billed by Apple as being "for the colorful." You can watch the ad below: If you can't see the video embedded above, please click here. You can see the original extended cut of the ad at the 1:06:59 mark of Apple's iPhone keynote below, which, as mentioned, has just been posted by Apple on YouTube. You can also watch it on Apple's official YouTube channel, where its title is indicated as "Greetings." (The condensed version is called "Greetings Too.") If you can't see the video embedded above, please click here. Last week, Apple released the first two ads for the iPhone 5c. The first one, titled "Plastic Perfected," also runs for half a minute and features the fun candy colors of the iPhone 5c, which has a polycarbonate casing available in blue, green, pink, yellow, and white. The second, titled "Designed Together," runs for nearly a minute and suggests that the iPhone 5c and iOS 7 are "designed together so you feel color throughout the entire experience." The airing of the new iPhone 5c commercial marks the second time this year that Apple debuted a TV ad during the broadcast of a major awards show. Last February, the company launched an ad called "Hollywood" for the iPad and the iPad mini during the telecast of the 85th Academy Awards.