September 17, 2013
A week after it announced the new device, Apple has begun airing the first TV ad for the iPhone 5c. Titled "Plastic Perfected," the 30-second ad features the fun candy colors of the iPhone 5c, which has a polycarbonate casing available in blue, green, pink, yellow, and white. It uses many of the key segments from Apple's introductory video for the device, which is described as "beautifully, unapologetically plastic" by Apple's SVP of Design, Jony Ive. This time, though, the device is gradually formed and its colors showcased to the tune of "Rill Rill" by American noise pop musical duo Sleigh Bells. The ad even closes with a more than appropriate verse:
You're all alone, friend Pick up the phone then Ring, ring, call them up Tell them about the new trendsAnd then it flashes the iPhone 5c's tagline: "For the colorful." Take a look at the ad below: If you can't see the video embedded above, please click here. The iPhone 5c was announced alongside the iPhone 5s during Apple's special media event last Tuesday, Sept. 10. While both devices are set for official release on Friday, Sept. 20, only the iPhone 5c has been made available for preorder. It became available for preorder last Friday, Sept. 13.