September 11, 2013
Apple has just posted on YouTube three of the videos used during its keynote presentation for the iPhone 5C and the iPhone 5S earlier today. The first of these videos is Apple's introductory segment for the colorful iPhone 5C. It features Jony Ive, SVP of Design at Apple, who says that "iPhone 5C is beautifully, unapologetically plastic" and goes on to explain how the new device's hardware design is put together. Ive ends with a showcase of the new colorful iPhone 5C silicon rubber cases before Craig Federeghi, SVP of Software Engineering at Apple, takes over to elaborate on the iPhone 5C's software component. The other two videos are dedicated to the iPhone 5S. One of these focuses, so to speak, on the new iSight camera in Apple's new flagship handset, with Dan Riccio, SVP of Hardware Engineering at Apple, and Federeghi explaining the camera's new features. Ive and Riccio then return in the other video to introduce Touch ID, the fingerprint identity sensor built into the iPhone 5S. As mentioned, these videos are already viewable on YouTube. You may also watch them right here through the embedded media below. If you can't see the video embedded above, please click here. If you can't see the video embedded above, please click here. If you can't see the video embedded above, please click here. To learn more about the newly launched iPhone 5C and the iPhone 5S, check out AppAdvice's link roundup of Apple's latest iPhone press event.