by Brent Dirks
October 25, 2013
On a slow march to advertising appearing on the popular photo sharing social network, Instagram recently showed off exactly what we will be seeing. In a blog post, the company posted the pictured sample ad that users in the U.S. should expect in their feed “in the coming week.” A “Sponsored” label will appear where the time stamp normally resides. Tapping the label will show more about how advertising works on Instagram. According to Instagram, users can also provide feedback on the ads:
We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.When advertising finally makes its way to the service, a number of high-profile companies have already signed on, including Adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s, Macy’s, Michael Kors, PayPal, and Starwood. The company, earlier this month, once and for all confirmed that both photo and video ads will be appearing “in the next couple of months.” And two weeks ago, an update to the app removed the option to disable auto-playback of videos. That was presumably done so advertisers can get the maximum amount of exposure for their money. Designed for the iPhone/iPod touch, Instagram can be downloaded now in the App Store for free.