by Brent Dirks
November 13, 2013
Just in time for the holiday shopping season, Jawbone has introduced a new version of its popular UP fitness tracker. Looking virtually identical to the previous generation device, the UP24 is powered by low-energy, Bluetooth 4.0 technology for wireless syncing to an iOS device. And along with the Motion X tracking technology, Jawbone says the battery inside the UP24 can last for up to 7 days before needing to be recharged. Available in black or orange, the UP24 retails for $149.99 and can be purchased now from Jawbone’s site. It should arrive at Apple Stores and Best Buy locations starting late next week. Buyers can select from one of three sizes – small, medium, or large. Jawbone’s site has a sizing guide to help you select the perfect fit. Along with the new tracker, the companion UP app has just been updated to version 3.0. With the ability for the UP24 to sync wirelessly and at multiple times throughout the day, the app now provides real-time data and coaching. For example, users can select to receive notifications and nudges based on their unique data and progress. With the new app, UP users will be able to tailor “Today I Will” insights that suggest unique goals to strive for. Designed for the iPhone/iPod touch, UP by Jawbone can be downloaded now in the App Store for free. In a very crowded wearable fitness tracker market, Jawbone’s strategy with the UP24 is definitely interesting. For the same price, users can purchase the Nike+ FuelBand SE with more features and with an interactive display on the bracelet. The Fitbit Force retails for $10 less, and is also arguably even a better choice. Even my favorite fitness tracker so far, the Misfit Shine, costs $30 less and doesn’t need to be recharged weekly. Hopefully we'll have a full review of the UP24 to share soon.