by Joe White
November 30, 2013
Marking a continuation of the age-old trend claiming that iOS users are likely to buy more than Android users, IBM's Digital Analytics Benchmark group is out with a series of reports indicating that Apple's iPhone and iPad powered 82 percent of mobile purchases on Black Friday. The reports (which reached us from AppleInsider) firstly indicated that mobile-powered Black Friday purchases were up nine percent this year, and that twice as many Black Friday sales were made on smartphones than tablets. Mobile devices, IBM added, accounted for 37 percent of all Black Friday shopping traffic, and made up 21 percent of online sales. Most interesting, however, is the number of sales made on iOS compared against those made on Google's Android. Out of all mobile-powered sales, a huge 82 percent were made on iDevices, while just 18 percent were made from the Android platform (as pictured above). IBM notes that other mobile platforms, such as Microsoft's Windows Phone and RIM's BlackBerry, took too small a share to represent. Besides holding a bigger share of Black Friday's mobile-oriented sales, iDevice users also spent more than Android users, too - 18 percent on average, in fact. The average sale prices for iOS versus Android were $131.34 versus $111.35, IBM adds. Earlier this year, a similar report noted that generally, users of Apple's mobile operating system are more likely to make purchases using their mobile device than Android users. Similar reports have also noted that mobile ads are more profitable on iOS than Android, and that iOS developers make more cash in the App Store than Android developers do through Google Play. Despite all of this, Google's platform still holds a far larger share of the mobile OS market than Apple. Did you make a Black Friday purchase using your iDevice? See also: Having Trouble With Touch ID? This Quick Tip Could Help, Target, Walmart Both Report Strong Black Friday Sales, Credit Apple's New iPads, and Apple Stock Takes A Positive Turn, Closes Above $550 At The End Of Black Friday Trading.